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The Postcard Project
A TACTILE REPRIEVE IN A DIGITAL WORLD
CATEGORY Artist Showcase
LOCATION San Francisco, CA
SERVICES Branding, Strategy, Digital, Print
The Postcard Project offers a glimpse into the fast pace of innovation with the slower, intentional act of creation, inviting you to experience her unique intersection of thought and feeling. We look forward to your presence on this meaningful journey.
SUSPENDED THOUGHTS...
Suspended Thoughts is an installation pop-up developed by my client, Vic Woo, showcased at the Annual Shack15 Artist Showcase, her work bridges technology, business, and creativity. From roles at Apple, CNET, and IBM/Lotus to co-founding six global startups and teaching, she has been at the forefront of technological change. She teaches at Stanford University and serves as the Director of the INSEAD SF Hub, continuing to shape the future of innovation, entrepreneurship, and education. Despite this, she maintains a decades-long artistic practice rooted in the analog, as seen in The Postcard Project. You are encouraged to write a postcard using prompts or your own thoughts. When you finish writing, put the postcard in the submission box. One month later, your postcard will be mailed back to you, offering a moment to pause, reflect, and reconnect with your past self. The installation blends reflection and participation, allowing you to explore not only others' perspectives but also your own evolving aspirations and thoughts.







The Postcard Project
Concept Postcard Designs

The Postcard Project
Concept Postcard Designs

Vic Woo Branding

The Postcard Project
Concept Postcard Designs
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