The Postcard Project
What is it?
The Postcard Project is an invitation to pause, reflect, and reconnect with your past self. You are encouraged to write a postcard using provided prompts or your own thoughts, capturing a moment in time. A month later, your postcard will be mailed back to you, offering an encounter with your voice from the past. The installation blends reflection and participation, allowing you to explore not only others' perspectives but also your own evolving aspirations and thoughts.
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This idea originated from my client, Vic Woo, who has been writing postcards to herself from many cities and countries she has visited over the past twenty years. Inspired to share this meaningful practice, she brought me on board to help bring her vision to life. Vic requested vibrant, modern postcard designs with character, and using her past postcards as inspiration, I swiftly visualized the designs, the result was exactly what she envisioned, and we moved on to the the implementation.
Implementation: SHACK15
SHACK15 is a social club and co-working hub located in San Francisco's iconic Ferry Building. Focused on entrepreneurship, innovation, and community, SHACK15 offers members access to a unique environment for collaboration, events, and networking, all with panoramic views of the Bay. It attracts startups, creatives, and tech professionals looking to connect and share ideas in a vibrant, modern setting. This was the perfect space to showcase the installation. To emphasize the ideals of the Postcard Project, we created an intimate space for relaxing, writing, and reflecting, my client built a beautiful chandelier of cascading postcards from the past while I focused on the overall space, I designed a "reading & writing nook" with comfy chairs, plants, and coffee table perfect for writing to create a stunning cozy space for the audience to immerse themselves within the space and compose a postcard.
